Archive - Persuasion Rules

Trump's persuasion model reinforces the old saying that "two out of three ain't bad."

May 22

A 17th century Dutch masterpiece makes a subtle case against the vanities and perils of wealth

May 14

It is not enough to understand that persuasion can lead us to bad outcomes, it can harm us even when the goals are good

May 7

All persuasion starts (and sometimes stays) inside the mind of the communicator

May 1

Most print ads ask only that you notice them; the best also ask you to think.

Apr 16

In the debate about abortion, pro-choice activists in Latin America and the U.S. are deploying very different persuasion strategies. Only one group is…

Apr 11

Marvin Gaye's "beautiful descent into despair" fuses sublime music with messages that have inspired and persuaded for over half a century

Apr 2

Many speakers set out to use emotion to persuade, but even the best communicators can fall into the trap of sentimentality

Mar 26

The famous actor's recent public speech to the people of Russia is a good example of the rules of persuasion put to effective use

Mar 23

As usual with the Ukrainian leader, his speech to the U.S. Congress on Wednesday was clear, emotional, and effective

Mar 18

For as long as we can remember, persuasion has been the function of gods and humans only — that may be about to change.

Mar 12

Russia is using the propaganda playbook to defend its actions in Ukraine, but early signs are not good for the Kremlin

Mar 4

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