Persuasion Rules
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Persuasion Rules
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A look at how persuasion works (and fails) in media, art, business, and life
By Carlos Alvarenga · Launched 3 months ago
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Let me read it first
Still-Life (Talking)
A 17th century Dutch masterpiece makes a subtle case against the vanities and perils of wealth
May 14
2
Comment
How Persuasion (Itself) Can Corrupt
It is not enough to understand that persuasion can lead us to bad outcomes, it can harm us even when the goals are good
May 7
2
Comment
Why (and How) Donald Trump Persuades
Trump's persuasion model reinforces the old saying that "two out of three ain't bad."
May 22
5
Comment
On the Deliberative Audience
All persuasion starts (and sometimes stays) inside the mind of the communicator
May 1
2
Comment
Most popular
Why (and How) Donald Trump Persuades
5
Comment
Persuasion in music: Marvin Gaye's "What's Going On"
4
Comment
Is Russia's Propaganda Persuading?
2
Comment
Persuasion Versus Coercion
4
Comment
Volodymyr Zelenskyy's Speech to Congress: An Analysis
3
Comment
In the U.S. abortion debate, the left convinces but it may not persuade
3
Comment
See all popular
New
The Persuasive Power of an (Ad) Image
Most print ads ask only that you notice them; the best also ask you to think.
Apr 16
2
Comment
In the U.S. abortion debate, the left convinces but it may not persuade
In the debate about abortion, pro-choice activists in Latin America and the U.S. are deploying very different persuasion strategies. Only one group is…
Apr 11
3
Comment
Persuasion in music: Marvin Gaye's "What's Going On"
Marvin Gaye's "beautiful descent into despair" fuses sublime music with messages that have inspired and persuaded for over half a century
Apr 2
4
Comment
Why Emotion (not Sentiment) Persuades
Many speakers set out to use emotion to persuade, but even the best communicators can fall into the trap of sentimentality
Mar 26
2
Comment
Persuasion in the news: Arnold Schwarzenegger's Video to the Russian People
The famous actor's recent public speech to the people of Russia is a good example of the rules of persuasion put to effective use
Mar 23
1
Comment
Volodymyr Zelenskyy's Speech to Congress: An Analysis
As usual with the Ukrainian leader, his speech to the U.S. Congress on Wednesday was clear, emotional, and effective
Mar 18
3
Comment
Can machines persuade?
For as long as we can remember, persuasion has been the function of gods and humans only — that may be about to change.
Mar 12
2
Comment
Is Russia's Propaganda Persuading?
Russia is using the propaganda playbook to defend its actions in Ukraine, but early signs are not good for the Kremlin
Mar 4
2
Comment
See all
Most popular
Why (and How) Donald Trump Persuades
5
Comment
Persuasion in music: Marvin Gaye's "What's Going On"
4
Comment
Is Russia's Propaganda Persuading?
2
Comment
Persuasion Versus Coercion
4
Comment
Volodymyr Zelenskyy's Speech to Congress: An Analysis
3
Comment
In the U.S. abortion debate, the left convinces but it may not persuade
3
Comment
See all popular
Persuasion Rules
A look at how persuasion works (and fails) in media, art, business, and life
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Persuasion Rules
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