Why subscribe to Persuasion Rules?

This newsletter is the companion to my new book, The Rules of Persuasion. In this newsletter, I look at persuasion through what is at the same time a very old and a very new perspective. The basic rules I will explain were first articulated by the philosopher Aristotle over two-thousand years ago in a work called, the Rhetoric. This book by one of the foremost thinkers in the Western tradition is a guide to how language and persuasion work. Contained within it is a simple claim with profound implications.

In each post, I look at one topic — an advertisement, a news story, a poem, or a painting — and explain how it demonstrates the rules of persuasion at work.

Subscribe today and join me on a voyage into the nature of persuasion, the most fundamental and essential goal in human communication.

Feedback and suggestions

You are welcome to send feedback or to suggest a topic for analysis. You can reach me at c.alvarenga@thematiks.com.

Stay up-to-date

Subscribe and you won’t have to worry about missing anything. Every new edition of the newsletter goes directly to your inbox.

About me

I am a researcher, author, and coach. I am also a Senior Research Fellow and Adjunct Professor at the University of Maryland. Additionally, I serve on the Advisory Board for the Georgetown SCS Master’s Degree Program. Prior to writing full time, I was the Executive Director of World 50 Labs, the member-innovation team at World 50, Inc. Before World 50, I was a Principal in Ernst & Young’s Advisory Practice and, earlier, a Managing Director at Accenture.