Trump's persuasion model reinforces the old saying that "two out of three ain't bad."
Marvin Gaye's "beautiful descent into despair" fuses sublime music with messages that have inspired and persuaded for over half a century
Russia is using the propaganda playbook to defend its actions in Ukraine, but early signs are not good for the Kremlin
In some settings, the line between the two effects is difficult to see
As usual with the Ukrainian leader, his speech to the U.S. Congress on Wednesday was clear, emotional, and effective
In the debate about abortion, pro-choice activists in Latin America and the U.S. are deploying very different persuasion strategies. Only one group is…
Most print ads ask only that you notice them; the best also ask you to think.
For as long as we can remember, persuasion has been the function of gods and humans only — that may be about to change.
Many speakers set out to use emotion to persuade, but even the best communicators can fall into the trap of sentimentality
A clever use of a well-established public character creates the night's most memorable ad
Judge plans to dismiss Governor Palin's libel case v NY Times because she did not persuade the court (as I suspected)
The Theranos saga demonstrates the power of character to persuade even when evidence and logic clearly state the opposite