Persuasion Rules
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Why (and How) Donald Trump Persuades
Trump's persuasion model reinforces the old saying that "two out of three ain't bad."
May 22
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Why (and How) Donald Trump Persuades
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Still-Life (Talking)
A 17th century Dutch masterpiece makes a subtle case against the vanities and perils of wealth
May 14
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Still-Life (Talking)
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How Persuasion (Itself) Can Corrupt
It is not enough to understand that persuasion can lead us to bad outcomes, it can harm us even when the goals are good
May 7
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How Persuasion (Itself) Can Corrupt
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On the Deliberative Audience
All persuasion starts (and sometimes stays) inside the mind of the communicator
May 1
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On the Deliberative Audience
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The Persuasive Power of an (Ad) Image
Most print ads ask only that you notice them; the best also ask you to think.
Apr 16
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The Persuasive Power of an (Ad) Image
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In the U.S. abortion debate, the left convinces but it may not persuade
In the debate about abortion, pro-choice activists in Latin America and the U.S. are deploying very different persuasion strategies. Only one group is…
Apr 11
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In the U.S. abortion debate, the left convinces but it may not persuade
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Persuasion in music: Marvin Gaye's "What's Going On"
Marvin Gaye's "beautiful descent into despair" fuses sublime music with messages that have inspired and persuaded for over half a century
Apr 2
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Persuasion in music: Marvin Gaye's "What's Going On"
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Why Emotion (not Sentiment) Persuades
Many speakers set out to use emotion to persuade, but even the best communicators can fall into the trap of sentimentality
Mar 26
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Why Emotion (not Sentiment) Persuades
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Persuasion in the news: Arnold Schwarzenegger's Video to the Russian People
The famous actor's recent public speech to the people of Russia is a good example of the rules of persuasion put to effective use
Mar 23
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Persuasion in the news: Arnold Schwarzenegger's Video to the Russian People
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Volodymyr Zelenskyy's Speech to Congress: An Analysis
As usual with the Ukrainian leader, his speech to the U.S. Congress on Wednesday was clear, emotional, and effective
Mar 18
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Volodymyr Zelenskyy's Speech to Congress: An Analysis
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Can machines persuade?
For as long as we can remember, persuasion has been the function of gods and humans only — that may be about to change.
Mar 12
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Can machines persuade?
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Is Russia's Propaganda Persuading?
Russia is using the propaganda playbook to defend its actions in Ukraine, but early signs are not good for the Kremlin
Mar 4
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Is Russia's Propaganda Persuading?
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